What is Natural Web SEO?
SEO is an asset to master if you want to get the most out of your website and its Internet marketing campaigns. It facilitates access to the content your offer on your website to users as well as to search engines. Even though search engines are increasingly sophisticated robots, they can not understand or see your website in the same way as a human being.
What exactly is SEO?
SEO is a way to optimize a company's website to be found more quickly and efficiently by search engines. It is therefore a question of using certain keywords, with strategic positioning, in order to target a user looking for a product or a service at each stage of its decision-making process. With strategic positioning and vigilance, SEO can increase the profitability and traffic of a website quickly.
Search Engine Limits
Search engines are extremely sophisticated tools that allow you to accurately find a product or service. However, they sometimes have their limitations and it is important to know them, especially when we want to optimize SEO:
- Forms to be completed: Search engines are not effective when writing information on a form, for example when creating an account on a website. In fact, any section where information is blocked by an application for authorization will prevent access to what is behind it;
- Cached copies and other duplicates: It is not uncommon for websites using a Content Management System (CMS) to create an extra copy of the same page, cached. This can cause problems and make browsing difficult for a customer looking for particular content. They can end up on the wrong page by accident (and mistakenly believe that what he is looking for is at the wrong place);
- Indexing errors: Any error found in the indexing (the robots.txt file) can prevent search engines from accessing your company's website.