Paid positioning & advertising campaigns

Paid positioning is a model of an advertising campaign used by several merchant websites on the Internet. This model usually works with precise keywords, sold by search engines to companies to improve the visibility of their merchant site and thus convert more visitors into potential customers.

What is cost-per-click (CPC) and cost-per-thousand (CPM)?

Cost-per-click (CPC) is a principle of redirecting users from another website to your merchant site. The advertiser give a certain amount money to a search engine (or a site editor) for each click made by a user on the link of an advertisement (image, text or video) before it is redirected to the site of the advertiser.

The three main suppliers of CPC or CPM (cost per minute) solutions are therefore Microsoft adCenter, Yahoo! Search Marketing and (the most popular, unquestionably) Google AdWords . These all operate according to a system based on keyword bids, sold at the search engine adjusted rates based on the popularity of the term (the degree of competition for keywords) and the efficiency of its conversion rate (transformation of visitors into customers).

Web advertising campaigns

One of the main advantages of cost-per-click ad campaigns is that, unlike natural SEO (tactics that are more likely to see long-term effects), positive results can be seen quickly. Designed with expertise, a campaign of this type can show results in less than 24 hours.

Another advantage is that the company has full control over its marketing budget, by spending the money more efficiently and precisely. So, instead of spending an amount hoping that the market will react in the right way, advertising campaigns guarantee maximum visibility while saving costs and targeting customers better.

See also: SEO, content building and Google positioning , Social Media and AdWords .

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