Social media communication & marketing

Over the last ten years, social media has played a growing and significant role in the corporate and brand communication strategy. These platforms can offer you even more targeted opportunities that traditional marketing campaigns.

Benefits of social media and well-managed communities

A presence on social media, as well as a suitable presence on mobile devices, is an essential asset for any company wishing to make the most of Web 2.0 technologies. Social networks offer multiple possibilities, including:

  • developing relationships with potential clients;
  • create contests and promotional campaigns;
  • building a lasting relationship with users;
  • collect reviews and feedbacks from users on the company's products and services;
  • mine for valuable information about the Web users' behaviors.

Tips for getting the most out of social media

So, in order for these tools to be fully utilized, you must first target and understand the true needs of the company.

Basically, social networks are used to create a springboard, a meeting point on the Web where you can exchange, comment or discuss with anyone. By encouraging and feeding conversations on social networks, you can build a strong and loyal customer base that can generate new ambassadors for your business.

Of course, it is not enough to go on Facebook and create a page with the name of the company, you will need a solid strategy to be truly winning. Social medias are sophisticated interaction tools that creates a virtual profile, showing the ties that bind us to our loved ones, as well as showing what we love, what we do not like and causes or projects that matter to us.

See also: SEO and Paid Positioning.

To start managing your social media!